News From ColorectalCancer Week of Jan. 27, 2002/Vol. 2 No. 4

 

Polyp Man Stars in New Ad Promoting Colon Cancer Screenings

 

A humorous new public service ad represents the American Cancer Society's latest attempt to get more people -- especially those over 50 -- to have screenings for colon cancer.

Actor Dean Jacobson is cast in the starring role of Polyp Man in the upcoming spot produced by ad agency Campbell-Ewald.

A voice-over by Tim Allen warns, "Colon polyps. Stop them before they go bad," as Jacobson, dressed in a plump red wetsuit, is cornered by tough guys in lab coats.

The ad advises, "Get the test. Get the polyp. Get the cure."

Other Sources: The Washington Post